Barcode Yourself is a complete, interactive experience in the series of barcode art, created using the personalized data of participants. Enter an individual's gender, weight, height, age and location, and the barcode is formed using real-world data.
The individualized barcode can then be printed, mapped, scanned, even depicted on a t-shirt or coffee mug. Uber-geeks can even test out their barcodes on their next grocery run.
It is in scanning a barcode that the project reveals its humor, like a banner that reads:
Disclaimer! Human beings are not merely worth somewhere between one cent and 10 dollars.
It is here, within the confines of an American obsession with "worth," in which the fun begins. Instead of shoes, we can try on another person's barcode. Become a male, 33 years old from Luxembourg, with a perfect body. Congratulations, you're a crisp 10-dollar bill. A teenage girl in Monaco: $5.25. To be scanned for $4.79, you have to be a 40-year old female living in Canada.
The data entered into Barcode Yourself takes a topsy-turvy twist to its personalized end numbers, with the exception of the hard-data that correlates with "location," which tallies up in the Gross Domestic Product of each country.
The calculation an individual's BMI based on the height and weight data reveals the health of an individual, thus those considered underweight or overweight are worth less money. In addition, in comment to the dominance of the United States, all barcodes are published in inches and pounds. A female barcode takes the real-world hit of earning 72 cents less than each dollar earned by a man. The average for age takes on the most comic tone, borrowing from the worlds' most famous 33-year old, Jesus.
With the complexity of mocking self-identity, Barcode Yourself lays out a fresh absurdity in the modern world of consumerism.