1. Assign a time frame & deadline... & stick to it.Work expands to fill the time you have allotted to it. If you give yourself a week to write a blog post for your website, you’ll take a week (or longer) to do it. You will put it off to the end of the week, and maybe push it back after that. But when you have a deadline, your focus is like a laser beam. Imagine the national newspaper rang & said, “We need a front page story within the hour. Can you supply it?” ...Ummm... YEAH! Think of every blog post as that story.
2. Create a content calenderNo matter what your content is for (a blog, general web pages, e-newsletter, facebook, tweets etc) you need to schedule when the content is to be written and delivered. We suggest setting your calender for the next 3-6 months in advance. Firstly this will make sure you have time allocated and secondly it will get you into a routine.
3. Keep a topic listIt's harder to write if you are starting with a blank page so keep a list of ideas handy. It could be frequently asked questions, things in the news, topics that interest your audience etc. As part of your list you may want to keep links to resources that you find. Try the app Evernote for keeping your list handy at all times.
Circle the topics one your list that at least 80% of your readers would find irresistible. Write about those topics. If you want the world to take you seriously, first you have to take yourself seriously. You have to look at your blog as not just a blog but an opportunity to change the world. So pick topics WISELY.
We keep a "things to tweet or blog" list. We add to it after chatting with customers and discovering THEIR needs (ie what are the secrets to writing faster blog posts).
4. Remove ALL distractions.
To write quickly, you have to get into the zone. Close your office door, shut down extra browser screens, turn off your phone, close your email and tell colleagues that your are busy for the next 30mins with a deadline.
5. Start at the end.Think about your end result. What do you want your reader to walk away with? What action do you want them to take? Start by writing that first.
6. Write don't editDon't try to write and edit at the same time. Once you have written the walk away point, you'll find it just starts to flow out of you. Don't think about typos or errors. Just write.
7. Keep the flowIf mid-way through writing you realize that you need to look up a fact - do NOT do it. Just write XXX. It is much more efficient to do all your fact-checking in one batch at the end.
8. You are story tellingWhen you feel you have made your point, read it through out loud to edit. Yes, read it out loud. It may seem funny, but this is a great practice. You’ll find errors much faster. Plus you'll be able to quickly tell if your writing voice and tone is correct.